Identity, integrity and innovation

Identity, integrity and innovation

Sustainability means thinking and acting in terms of generations – not quarters.

Acting responsibly for the long-term has shaped BPW’s identity, acting as an anchor and guide: from its beginnings in the century before last, through major industrial changes, crises and wars to today’s digital revolution.

It’s not just the company’s shareholders who feel personally tied to the company – employees and customers, some of them going back generations, do too. Regular BPW employee surveys demonstrate the particular value of identification, trust and belonging.

This identity and integrity shape BPW’s fundamental strategic principles and management culture. They are reflected in the environmental and sustainability policy and govern basic, everyday dealings with employees, customers and business partners. BPW uses this as a basis to create a climate of innovation that motivates employees and gets young talent excited about the company.

Sustainability as a strategy

we think transport

BPW sees itself as a pioneer and innovation leader in the transport industry. Our company slogan ‘we think transport’ stands for an in-depth and holistic understanding of the industry. It focuses on customer requirements and medium- and long-term technological, economic, environmental and social developments. This expertise is the starting point for innovations and the incremental optimisation of products, processes and services.

International mobility and system partnership

In 2012, BPW redefined the strategic direction of the company. Since then, all business activities have been focused on two key customer groups: for vehicle operators, BPW has positioned itself as an international mobility partner with products that reliably keep trailers on the road, all while minimising costs and downtime and optimising processes and routes. To vehicle manufacturers, BPW views itself as a system partner supporting a wide range of vehicle designs with a comprehensive product and service portfolio – from mass market to special vehicles and one-off productions. BPW makes its vehicle design expertise available to manufacturers.

Innovation strategy

Digitalisation, electrification and urbanisation are trends which BPW is actively helping to shape. BPW has established a corporate culture that’s receptive to innovation. With the Innovation Lab in Siegburg and the mechatronics innovation centre in Wiehl, BPW has its own think tanks where interdisciplinary teams fine-tune future-forward solutions for the transport industry and significantly accelerate the group’s innovation management. The ideas workshop in Wiehl is another place where thinking outside the box is encouraged. BPW employees are also motivated to try out new ideas, rethink and revise them in their day-to-day work. BPW therefore consciously creates space for them to dedicate themselves to new ideas. Customers are also closely involved in this approach.